We launch our campaign in a city by screening a hologram of Quaid-e-Azam Muhammad Ali Jinnah speech at different locations. The hologram content of the projections has been collected by various speeches of Muhammad Ali Jinnah where he spoke about interfaith harmony, women empowerment, coexistence, and social cohesion. The power of memory and spoken accounts hold a large sway in the cultural story telling context of Pakistan. Thus using an innovation approach in presenting a revered figure, making it seem life-like, ignites latent and suppressed emotions as well as fallacies that propel Pakistanis today to hate and subterfuge a chance of a pluralistic Pakistan. Speeches like:
“You are free; you are free to go to your temples. You are free to go to your mosques or to any other places of worship in this State of Pakistan. You may belong to any religion, caste or creed—that has nothing to do with the business of the state.”
delivered by Jinnah to newly born Pakistan’s Constituent Assembly on 11thAugust, 1947 are being used.