‘AIK – Better Together‘ is an awareness campaign that uses the vision of Quaid-e-Azam Muhammad Ali Jinnah for building community resilience and counter-messaging against extremist narratives. The project promotes Jinnah’s messages on inter-faith harmony, social cohesion and pluralism, and navigates its theory of change through an interplay of innovative holographic technology, community capacity building trainings and campaigning for a holistic solution to extremism in Pakistan.
The campaign is launched in four stages:
- Community intervention using 3D virtual holographic technology to recreate Quaid-e-Azam Muhammad Ali Jinnah’s speeches on inter-faith harmony, women empowerment, coexistence and tolerance.
- Building community resilience against extremism by conducting trainings with youth, women and religious leaders.
- Producing public art installations where the holographic projection took place to create a daily recall pull factor in order to activate mobile memory of interventions already performed and to entice conversations on matters related to incidents of terrorism.
- Social media campaigning to disseminate the above messages to broader audiences and build an online community of practice.
AIK – ‘Better Together’ campaign is run by Hive Pakistan. Hive is a first-of-its kind space in Pakistan – dedicated to training, research, resource development and social innovation to counter extremism and work towards an inclusive, peaceful society.
Of the numerous challenges that Pakistan faces today, extremism and terrorism are among the most critical. The rising levels of violence, attacks on citizens for their ethnicity or faith, and the shrinking space for debate reveal deep fissures in our society. At the same time, it is clearer than ever that any true challenge to this can only be at the societal level.
Although for many years the brave citizens and civil society of Pakistan have been fighting to improve these conditions, their efforts unfortunately remain isolated, scattered, and often marginalised. There has as yet been no attempt to consolidate such work and collect it in a single place to provide a multi-purpose resource that could benefit all those linked to these issues.
For more information click here.