About Us
‘AIK – Better Together‘ is an awareness campaign that uses the vision of Quaid-e-Azam Muhammad Ali Jinnah for building community resilience and counter-messaging against extremist narratives. The project promotes Jinnah’s messages on inter-faith harmony, social cohesion and pluralism, and navigates its theory of change through an interplay of innovative holographic technology, community capacity building trainings and campaigning for a holistic solution to extremism in Pakistan.
The campaign is launched in four stages:
- Community intervention using 3D virtual holographic technology to recreate Quaid-e-Azam Muhammad Ali Jinnah’s speeches on inter-faith harmony, women empowerment, coexistence and tolerance.
- Building community resilience against extremism by conducting trainings with youth, women and religious leaders.
- Producing public art installations where the holographic projection took place to create a daily recall pull factor in order to activate mobile memory of interventions already performed and to entice conversations on matters related to incidents of terrorism.
- Social media campaigning to disseminate the above messages to broader audiences and build an online community of practice.
AIK – ‘Better Together’ campaign is run by Hive Pakistan. Hive is a first-of-its kind space in Pakistan – dedicated to training, research, resource development and social innovation to counter extremism and work towards an inclusive, peaceful society.